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Mike C
2/19/2010 7:55:00 PM
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Retailers Prepare to Use Videos to Market Online with Vmercial's Online Video Platform: Reports Indicate That up to 24% of Shoppers Purchase after Watching an Online Video about a Product!
"According to recent news, an astounding 33.2 billion videos were viewed online in December alone with nearly 178 million viewers watching an average of 187 videos per viewer. We believe people are expecting videos when they visit online retailers. Considering this demand for videos, every retailer should have video properly integrated into their website. It appears that online video is proving to be the most effective way to drive sales.
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Mike C
2/18/2010 8:25:50 PM
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Online videos have more impact on the viewer’s mind as they can see as well hear what you are offering them. Research says that the probability of making a purchase increases by 20% through online videos. All you need to do is make an effective video depicting your product and promote it on the various popular online video platforms I.e. You Tube.
As the popularity for online video is burgeoning now-a-days, here are some of the benefits which you will enjoy by promoting your website through online videos:
Greater impact: As humans are more likely to be inclined towards videos than print advertisement, the impact of your product would be greater in the minds of consumers. This would also help your product to get noticed by various online users at faster pace.
Two way communication: This is the most important advantage which you get by promoting your website through online videos. You get to see the various comments which the market experts & many viewers give after seeing your video. This helps you in knowing the popularity of your product/service and also the loopholes if any. This way you can also get the feedback of your product/service.
More brand awareness: By promoting your products & services through online videos, you enjoy more visibility & brand awareness among your existing as well the potential clients available on the vast online arena.
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Mike C
2/18/2010 8:10:54 PM
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Video SEO for Your Website:
Because video has become the new darling of search engines, many startups are rushing to create and post video on their websites and Video Business Directories. Just run a Google or Bing search on any topic, and links to video clips pop up right on page one. The reason for this is that search engines are tripping over themselves to provide blended search results--links to news, blog posts, photos, video and other specialized content all mixed together. To ensure video is included in the results, search engines give them preferential treatment.
This trend presents startups that are able to produce quality video content with tremendous search engine optimization (SEO) opportunities. In fact, Forrester Research reports that compared with standard SEO techniques, a properly submitted video is 50 times more likely to achieve a first-page Google ranking. And because video is in such short supply, relative to other web-based content, the competition for search engine attention is less fierce.
Many startups and entrepreneurs are not yet taking full advantage of this opportunity. They are not using web-based video, are disregarding video SEO, or are trying but doing it all wrong.
Old-school SEO combines text, meta data, a linking strategy and site maps to raise a page's search engine profile and ensure proper indexing. These techniques fall short for video, which has no text to index.
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